The Value of Reposting Your Own Content

One of the biggest misconceptions about social media is that you always have to be creating something new. The truth? Most of your followers don’t see every post you share.

That means it’s okay, actually, it’s smart, to repost your best content. When you reshare a strong post, you give it a second chance to reach people who missed it the first time. And for the people who did see it before, repetition helps reinforce your message.

Quick Tip for Day 9:

Look back at your recent posts and find one that performed well or clearly explains part of your mission. Then:

• Repost it with a fresh caption, or

• Turn it into a new format (like a graphic, carousel, or short video)

This saves time, keeps your message consistent, and makes sure more people actually see your most important content.

You don’t have to constantly reinvent the wheel. Sometimes the most effective strategy is simply shining a light on the great work you’ve already done.

—Izzy
Founder of IC Impact