Share the Behind-the-Scenes

Written By Izabella Carbert

People love seeing the real humans behind a brand. Sharing behind-the-scenes content makes your business feel personal and approachable—which builds trust.

This doesn’t have to be anything fancy or perfectly polished. In fact, the more real it is, the better!

Here are a few easy ideas to try:

  • Record a quick video of you setting up your workspace.

  • Share a photo of your daily to-do list or planning process.

  • Post a short story about why you started your business.

These little moments help your audience connect with you on a deeper level. They stop seeing you as just a brand and start rooting for you as a person.

Quick Tip for Day 12:

Next time you’re working, snap a quick photo or video, even if it’s just your coffee and laptop, and post it with a short caption about what you’re working on today.

—Izzy
Founder of IC Impact

Izabella Carbert
Next

Engage With Your Audience