Focus on Value, Not Just Fundraising

It can be tempting to post only about your programs, events, or donation asks—but your audience needs more than that to stay engaged. They want to feel connected to your mission, not just asked to give.

Value can look like:

• Sharing educational facts about the issue you’re working to solve

• Posting quick tips or resources that benefit your community

• Highlighting local partners or organizations your supporters might love to know about

When people see your nonprofit as a resource and not just a fundraiser, they’re more likely to trust you, support you, and keep coming back to your mission.

Quick Tip for Day 13:

Before posting, ask yourself: “Would this still be meaningful to someone even if they don’t donate today?” If yes, it’s valuable.

—Izzy
Founder of IC Impact