Repurpose Your Content

Creating fresh content every single day can feel overwhelming, but the truth is, you don’t always need to start from scratch. Repurposing your existing content is a smart way to stay consistent while saving time.

Here are a few ways nonprofits can repurpose content:

• Turn a blog post into a series of social media graphics.

• Share highlights from your newsletter as short Instagram posts.

• Take quotes from a speech or event and make them into simple graphics.

• Repost older content that’s still relevant (most of your audience won’t remember it!).

Repurposing keeps your message consistent and ensures that important stories and information reach more people across different platforms.

Quick Tip:

Look back at your last 3–5 posts. Is there one that could be reshaped into a video, a graphic, or a story post? Start there!

—Izzy
Founder of IC Impact