The #1 Mistake Nonprofits Make Online

A common mistake nonprofits make on social media and websites is focusing only on events, fundraisers, or announcements. While those things are important, they don’t always show the heart of your mission.

People want to see the day-to-day impact. When you only post about what’s happening, you miss the chance to show why your work matters.

Quick Tip for Day 7:

This week, share a behind-the-scenes moment. Something simple that shows your nonprofit in action. It could be prepping materials, a snapshot of volunteers, or a glimpse of your team planning.

These authentic moments remind your audience that your nonprofit is active, real, and working hard to create impact.

Your audience wants to see the heart of your work, not just the headlines. By sharing behind-the-scenes moments, you remind people that your mission is alive, active, and worth supporting.

Woohoo, first week complete! See you tomorrow :)

—Izzy
Founder of IC Impact