Use Storytelling in Your Fundraising

Written By Izabella Carbert

Fundraising posts can sometimes feel repetitive if they’re only about numbers or donation goals. What really inspires people to give is stories. Stories create an emotional connection and help your audience see the real impact of their support.

Ways to use storytelling in fundraising:

  • Share a specific individual or family your nonprofit has helped (with permission).

  • Tell the “before and after” of a project your donors made possible.

  • Highlight how even a small donation can create a big difference (“$25 provides school supplies for one child”).

When you connect your fundraising ask to a human story, you make the need tangible and the impact relatable.

Quick Tip: Next time you create a fundraising post, lead with a story before you ask for support, it’s far more powerful than numbers alone.

—Izzy
Founder of IC Impact

Izabella Carbert
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